Archive | January 2012
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What Fast-Growing Services Firms Need to Know
You are a partner at a midsized firm. As you speak with your current clients and prospects to project your bookings over the next two quarters, you realize that you will need to recruit additional consultants to deliver the projected business. You are pleased with your business forecast, but you are also worried. You have […]
Insight for Marketing: The 2012 Paradigm Shift in Selling Professional Services
While the rest of the world was making 2012 resolutions to exercise, lose weight, and quit smoking, professional services firms were making another resolution. Their single resolution is to capture more business this year. This article is intended to create a framework for evolving your 2012 marketing and business development strategies to encompass changes in […]
Should professional service firms use Facebook, Twitter?
Is social networking a waste of time or indispensable? Whatever your view, social networking isn’t going away. Professional services providers should understand social networking’s potential for both positive and negative impacts on their personal and professional presence and business development efforts. via Should professional service firms use Facebook, Twitter? – Denver Business Journal.
4 Pillars Of LinkedIn Marketing For Businesses
With more than 134 million members, LinkedIn has changed the way employees and employers connect – and how professionals and businesses find partners. Anyone building a business (online or offline) should take a close look at how this powerful network can work for their business. via 4 Pillars Of LinkedIn Marketing For Businesses ~ Sociable360 […]
How To Pull Together A Legal Project Management Team
One of the key issues involved with Legal Project Management (LPM) is “assigning tasks and managing the team.” An integral part of that involves pulling your team together as early in the process to explain the goals and objectives, and plan the tasks involved in an assignment. via Legal Marketing :: Tom Kane :: Law […]
From big firm to setting up her own shop
When Barbara Eyman left her equity partnership at Ropes & Gray to open up a two-lawyer health policy boutique, the veteran Washington lawyer suddenly found herself grappling with a series of firsts: lining up a logo designer and IT consultant, getting the phones and computers to work, and tracking down a coffee machine for the […]
E-TIPS AND TRAPS: Are Connecticut courts ready for new e-discovery rules?
Connecticut courts leap into the modern world on Jan. 2, with the implementation of new electronic discovery rules.In theory, this will make it easier for victims of medical malpractice or corporate wrongdoing to secure “smoking gun” evidence.As with any cases, a lot will depend on the competence of judges and litigators. Still more critical in […]
e-Tips & Traps: The Care of eDocs is crucial for business
Electronic data includes any information that used to be stored on paper.As the Internet matured as a long-term information holder and the prices of computers dropped, business learned of the necessity to digitize information in certain formats. From billing records and prescriptions to accident reports, court motions and real estate transactions, some companies have learned […]
5 Ways to Tell If Your LinkedIn Company Page Sucks
“Time for a healthy reality check to see if you’re doing everything you can do to drive more success from your LinkedIn Company Page efforts,” writes Justin Brackett on the SocialMediaToday blog. As the VP of Marketing at @BizChangerZ, he outlines 5 mistakes and how to fix them: via 5 Ways to Tell If Your […]
In a Google World, Lots of Options for Law Practice Efficiency
Sometimes it seems to be a Google world, and the wealth of tools and applications there (beyond search and Gmail) can help lawyers practice more efficiently and effectively. The offerings include word processing (Google Docs), an appointment calendar (Google Calendar), spreadsheets (Google Spreadsheets); slide presentations (Google Presentations), telecommunications services (Google Voice) and forms (Google Forms). […]
