In many quarters, it’s taken as an article of faith that any business can benefit or even prosper from a presence on such social media outlets as Facebook, Twitter and LinkedIn. Is that true for solo law practitioners? It can be, but as with any marketing device, only when it’s used properly.
Whatever the case, it’s certainly true that solos are giving these outlets a chance. According to a 2011 American Bar Association survey of solo attorneys, 62 percent used LinkedIn for professional purposes last year, while 22 percent used Facebook and only 6 percent used Twitter.
Are they getting new business from all that activity? It probably varies from user to user, but many observers feel that social media can be used by solos to turn contacts into clients.