Professional Services Marketing
How to Market Your Professional Services
How to Market Your Professional Services By Ron Stein | 3/25/2013 Selling services is much more difficult than selling products. Marketing something that’s intangible is just a tough sell and you’ve got to work harder than businesses that offer things you can see and touch. For a business that provides services, the only thing potential […]
Top 10 Time Killers That Stop You From Marketing Your Law Firm – LawMarketing.com – The Premier Resource For Information on the Business of Law
By Cindy Greenway Do you know where you really spend your time each day? Unless you track every minute of the day, you are likely wasting a whole lot of time that could be put towards marketing your law firm, connecting with prospects, following up with referral sources, and other practice development tasks. When I […]
Mobile Marketing: For Attorneys Who Want To Be Found (Video Interview) – LawMarketing.com – The Premier Resource For Information on the Business of Law
By Cindy Greenway I had the pleasure of interviewing Larry Bodine, the Editor in Chief at Lawyers.com about Mobile Marketing and why attorneys need to pay attention and implement mobile marketing into their law firm marketing plans. To help illustrate the importance of mobile marketing for attorneys, check out these impressive stats: Since last year, […]
Sokolove Law’s marketing spinoff ready to take flight – Boston Business Journal
By Amelia Kunhardt Sokolove Law CEO Michael Skoler, a co-owner of the firm’s marketing spinoff d50 Media, left, works with Monica Sullivan, who was named president of the marketing services firm in December. The executives who run Sokolove Law are hoping to turn their new marketing agency into a national brand, just like the law […]
Prospective Clients Look For Attorneys Online – Video – LawMarketing.com – The Premier Resource For Information on the Business of Law
By Cindy Greenway At the LegalTech New York 2013 panel “Taming the Wild West of Social Media: The Secrets of Social Media Success in the Legal Profession,” moderator Steve Mann, chief marketing officer of the Research & Litigation Solutions business at LexisNexis, asked expert panelists whether they see social media playing an increased role in […]
You can brag in legal ad, but back it up, says state supreme court – ABA Journal
Posted Feb 1, 2013 11:55 AM CST By Stephanie Francis Ward Florida lawyers can now list their successes in advertising, a divided state Supreme Court ruled Thursday, but the information must be verifiable, the Associated Press reports. One still can’t describe oneself in advertising as “the best trial lawyer in Florida,” the opinion (PDF) notes. […]
Habush law firm loses privacy claim appeal over Internet key words – JSOnline
By Bruce Vielmetti of the Journal Sentinel Feb. 21, 2013 12:55 p.m. The state Court of Appeals on Thursday upheld the dismissal of a right to privacy claim filed by one personal injury law firm against a competitor over its purchase of the plaintiffs’ names as search engine key words to bring up ads for […]
Owning your online presence
Potential clients check you out online first, so be sure you’re represented as you wish By Adrian Dayton Daily Report February 21, 2013 “What if someone says something negative about me online?” This is probably the most common question lawyers ask me. The sad truth is that many lawyers have nothing to worry about. They aren’t […]
Fla. justices loosen lawyer advertising rules – Businessweek
By By Bill Kaczor on February 01, 2013 TALLAHASSEE, Fla. (AP) — A divided Florida Supreme Court on Thursday loosened regulations on advertising by lawyers but also extended those rules to websites and other information. A majority of at least four of the seven justices agreed to permit previously prohibited ads that characterize the quality […]
Marketing Culture for Professional Services Firms
Creating a Marketing Culture for the Professional Service Firm Posted on January 2, 2013 by John ROI. SEO. SMM. 80/20. Segmentation. Optimization. We’ve all heard the marketing buzzwords. Well, I may have a new one for you: culture. Marketing Culture. An effective marketing strategy can and does make the difference between a successful professional-service firm and […]
