How to Leverage LinkedIn for Professional Services Marketing by Ida Cheinman For professional service marketers, LinkedIn provides numerous ways to connect with key decision makers, showcase your firm’s expertise, build a personal brand, conduct market research and gather competitive intelligence. It helps to: Expand your network and keep track of your professional connections and their […]
Legal research giant LexisNexis now has an e-book library application for law firms, based on a partnership with digital content distributor OverDrive. via Lexis Debuts E-Book Software for Law Libraries.
Rocky Hill-based title insurer CATIC sells its policies only through lawyers. And in Connecticut, only lawyers can be agents to sell title insurance. But the title companies are allowed to also sell insurance directly through lenders, without any agents at all. CATIC’s the only title company in the state that doesn’t do that. And last […]
My name is Rachel, and I’m married to a Biglaw guy who’s married to his firm. (And when I say married to his firm, I mean it in the typing-on-his-Blackberry-as-his-wife-is-pushing-out-his-second-child kind of way.) Thus, for obvious reasons, my name is fake, my location is undisclosed, and this might not even be me writing these words […]
When Barbara Eyman left her equity partnership at Ropes & Gray to open up a two-lawyer health policy boutique, the veteran Washington lawyer suddenly found herself grappling with a series of firsts: lining up a logo designer and IT consultant, getting the phones and computers to work, and tracking down a coffee machine for the […]