Insight for Marketing: The 2012 Paradigm Shift in Selling Professional Services

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While the rest of the world was making 2012 resolutions to exercise, lose weight, and quit smoking, professional services firms were making another resolution. Their single resolution is to capture more business this year. This article is intended to create a framework for evolving your 2012 marketing and business development strategies to encompass changes in markets and client preferences. We want your firm to achieve success in 2012.

via Insight for Marketing: The 2012 Paradigm Shift in Selling Professional Services.

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