Client Testimonials As Legal Marketing Tool

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Why is it that we shy away from buying things with negative feedback and are more likely to purchase products and services given high ratings – even if those ratings come from total strangers? As with much of what we do, it all comes down to psychology.

One of the strongest psychological triggers is social proof, which causes us to make the leap of logic that something deemed good by others will be suitable for us as well.

We see it in action every day on sites like Yelp and Amazon, where user reviewed drive business or can shut someone down.

via Client Testimonials As Legal Marketing Tool.

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