How to Leverage LinkedIn for Professional Services Marketing

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How to Leverage LinkedIn for Professional Services Marketing

by Ida Cheinman

For professional service marketers, LinkedIn provides numerous ways to connect with key decision makers, showcase your firm’s expertise, build a personal brand, conduct market research and gather competitive intelligence. It helps to:

  • Expand your network and keep track of your professional connections and their career moves.
  • Research your competitors and business opportunities.
  • Present a professional front to prospective customers and employees.
  • Recruit top talent.
  • Position yourself and your firm as an expert and thought leader, becoming the go-to resource for your contacts.
  • Drive traffic back to your website or a blog and boost SEO rankings.

If you are a marketer, or a company executive, chances are you’re already on LinkedIn – the question is: Are you taking full advantage of this premier online networking platform? And is your firm leveraging LinkedIn’s multitude of strategic uses, including both marketing and lead intelligence?

via How to Leverage LinkedIn for Professional Services Marketing | SMPS Maryland.

One thought on “How to Leverage LinkedIn for Professional Services Marketing

    Otis said:
    March 14, 2012 at 9:03 am

    I agree, every firm, especially after a certain period of time, should start building their own library of law publication, especially if you are thinking to stay there for the long run, and I really can’t see anyone starting a law firm with a short term goal.

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