Have you seen the popular news clip that has spawned a media and meme sensation? It’s referred to as “Ain’t nobody got time for that,” and while the meme itself may be pretty silly, I often feel that “marketing… ain’t nobody got time for that!” is what our professional services clients think when I ask them to add content marketing to their already busy schedules in which billable client work is the first priority. They seem to think I am as crazy as these memes are.
I can’t say I blame professional services firms for ruling out content marketing because it “takes too long.” I too understand the demands of today’s fast-paced professional world. There are clients to serve, employees to manage, goals to reach, and endless deadlines to be met (shout out to the accountants). Would you think I am even crazier if I told you that you can easily weave content marketing into your day without jeopardizing your valuable billable time? Well, believe it! With the following time-saving strategies, you can accomplish one more thing: growing your business by generating leads online with content marketing
via How Professional Services Firm Can Excel at Content Marketing Without Jeopardizing Billable Time | Business 2 Community.