Mobile Marketing: For Attorneys Who Want To Be Found (Video Interview) – LawMarketing.com – The Premier Resource For Information on the Business of Law
By Cindy Greenway
I had the pleasure of interviewing Larry Bodine, the Editor in Chief at Lawyers.com about Mobile Marketing and why attorneys need to pay attention and implement mobile marketing into their law firm marketing plans.
To help illustrate the importance of mobile marketing for attorneys, check out these impressive stats:
Since last year, the amount of money spent on advertising online exceeded the total amount of advertising spent on print magazines and newspaper ads. Money spent on online advertising will surpass television advertising in 2016.
We saw a decrease in print advertising starting in year 2000 – coinciding with the introduction of social media.
According to research done by LexisNexis, 3 out of 4 people looked online to find an attorney.
Smartphones and tablets are outselling PCs by 2 to 1.