Professional Services Marketing
How to Market Your Professional Services
By Ron Stein | 3/25/2013
Selling services is much more difficult than selling products. Marketing something that’s intangible is just a tough sell and you’ve got to work harder than businesses that offer things you can see and touch.
For a business that provides services, the only thing potential clients see is a commodity that’s the same no matter who they do business with. Right?
Nonsense! If you’re a professional services provider — lawyer, insurance broker, IT consultant, financial advisor, accountant, realtor — or have a product and offer add-on maintenance agreements, don’t believe it.
I think someone who believed the myth that selling the value of your service is somehow unprofessional started that rumor. Once again, that’s rubbish.
Top 10 Time Killers That Stop You From Marketing Your Law Firm – LawMarketing.com – The Premier Resource For Information on the Business of Law
By Cindy Greenway
Do you know where you really spend your time each day?
Unless you track every minute of the day, you are likely wasting a whole lot of time that could be put towards marketing your law firm, connecting with prospects, following up with referral sources, and other practice development tasks.
When I came across the ‘Top 10 Time Killers” infographic at http://www.alltop.com, I was horrified to not only see how much time the average person wastes each day, but where they are wasting their time.
Chances are you will identify with at least one of these time killers. Now that you realize it’s a time killer, what will you do to change it and better leverage your time?
Mobile Marketing: For Attorneys Who Want To Be Found (Video Interview) – LawMarketing.com – The Premier Resource For Information on the Business of Law
By Cindy Greenway
I had the pleasure of interviewing Larry Bodine, the Editor in Chief at Lawyers.com about Mobile Marketing and why attorneys need to pay attention and implement mobile marketing into their law firm marketing plans.
To help illustrate the importance of mobile marketing for attorneys, check out these impressive stats:
Since last year, the amount of money spent on advertising online exceeded the total amount of advertising spent on print magazines and newspaper ads. Money spent on online advertising will surpass television advertising in 2016.
We saw a decrease in print advertising starting in year 2000 – coinciding with the introduction of social media.
According to research done by LexisNexis, 3 out of 4 people looked online to find an attorney.
Smartphones and tablets are outselling PCs by 2 to 1.
By Amelia Kunhardt
Sokolove Law CEO Michael Skoler, a co-owner of the firm’s marketing spinoff d50 Media, left, works with Monica Sullivan, who was named president of the marketing services firm in December.
The executives who run Sokolove Law are hoping to turn their new marketing agency into a national brand, just like the law firm.
When Sokolove Law chairman James Sokolove and CEO Michael Skoler launched d50 Media two years ago, the bulk of the agency’s work was promoting the Wellesley law firm. This year, d50 is expanding its focus with a new president to run the agency and start lining up other clients.
Prospective Clients Look For Attorneys Online – Video – LawMarketing.com – The Premier Resource For Information on the Business of Law
By Cindy Greenway
At the LegalTech New York 2013 panel “Taming the Wild West of Social Media: The Secrets of Social Media Success in the Legal Profession,” moderator Steve Mann, chief marketing officer of the Research & Litigation Solutions business at LexisNexis, asked expert panelists whether they see social media playing an increased role in moving prospective clients through the “sales funnel” until they become paying clients.
“Too many law firms view client development as a ‘one step’ process: the client calls me, they hire me,” according to Stephen Fairley, chief executive officer of The Rainmaker Institute. “What many attorneys don’t recognize is that the person who placed that call may have taken a dozen steps and spent days, weeks or even months checking out several attorneys on a short list before they took the step of making that phone call,” explained Fairley. Social media is a powerful way to influence prospective clients early on in this discovery process.
Posted Feb 1, 2013 11:55 AM CST
By Stephanie Francis Ward
Florida lawyers can now list their successes in advertising, a divided state Supreme Court ruled Thursday, but the information must be verifiable, the Associated Press reports.
One still can’t describe oneself in advertising as “the best trial lawyer in Florida,” the opinion (PDF) notes. But one could advertise that he or she obtained four acquittals for a client, providing it’s “objectively verifiable.”
By Bruce Vielmetti of the Journal Sentinel Feb. 21, 2013 12:55 p.m.
The state Court of Appeals on Thursday upheld the dismissal of a right to privacy claim filed by one personal injury law firm against a competitor over its purchase of the plaintiffs’ names as search engine key words to bring up ads for the competitors’ firm.
Habush, Habush & Rottier made national news in 2009 when it sued Cannon & Dunphy.