Social Media For Professional Services

The Legal Ethics Of Social Media And The Cloud – Media, Telecoms, IT and Entertainment – United States

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The Legal Ethics Of Social Media And The Cloud

11 February 2013

Article by Eric J. Sinrod

Social media no longer is the province of only those who are college-aged or younger. Indeed, businesses of all types now seek to capitalize on social media connections, and law firms are no exception. Many firms now have their own Facebook pages, for example, and many lawyers are seeking to attract attention through a variety of other social media sites such as LinkedIn and Twitter. Also, more and more, information is being stored in the cloud.

Notwithstanding this gravitational pull toward clouds and social media, lawyers need to remain mindful of ethical and practical constraints, so that they do not feel more pain than joy in this context.

via The Legal Ethics Of Social Media And The Cloud – Media, Telecoms, IT and Entertainment – United States.

A Lawyer’s Guide to Google Plus and Authorship | Business of Law | The Law Insider | Legal Blog

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Google Plus for Lawyers

November 30, 2012 | LPM

By Preston Clark

Google Plus has my full attention. If you manage a law blog or contribute to one, it needs to get your attention, too. And if you don’t blog, this is a really good reason to start.

For the unversed lawyer, Google+ is Google’s social networking platform that was launched in the summer of 2011.

I know. You need a new social media account like you need a kick in the face. So to be perfectly clear, this article has nothing to do with the value of social media. Zero. Google+ as a social media platform shouldn’t impress you (yet) but it will open an exclusive door to something very powerful—and that something is called Google Author Rank* and Google Authorship*.

via A Lawyer’s Guide to Google Plus and Authorship | Business of Law | The Law Insider | Legal Blog.

Pinterest for law firms – The Lead Review

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Pinterest for law firms

Posted by John McDougall in Content Marketing, Link Building, Social Media Leave a Comment

Pinterest is the fastest growing website in internet history. It grew even faster than Facebook and Twitter. At first it seemed as if Pinterest was just a fad, but it’s here to stay and law firms should get on board fast.

Pinterest is popular because it is all about images. People need a break from reading so many emails and text heavy websites. In 2012 web users shifted their attention to visual content and the trend does not seem to be slowing.

via Pinterest for law firms – The Lead Review.

Facebook is proof your target audience is headed to mobile : Real Lawyers Have Blogs

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Facebook is proof your target audience is headed to mobile

Where are your clients, prospective clients, referral sources, and the influencers of those three headed on the Internet? From the desktop to smartphones and tablets — at least if Facebook use is any indication.

via Facebook is proof your target audience is headed to mobile : Real Lawyers Have Blogs.

12 LinkedIn secrets to supercharge your social networking

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At 150 million members and growing, LinkedIn is a powerful professional networking tool, and it’s not just for job seekers. Frankly, if you’re in the professional world and not using LinkedIn, I’m not sure what you’re thinking.

Our team at V3 uses it for new business development, competitive research and analysis, participating in groups and discussions, and engaging with and learning from peers—and, of course, it’s the go-to site for savvy job seekers everywhere.

One of the cool things about LinkedIn is there’s always something new to learn. Sure, the first step is to sign up and create your profile. But once you’ve got the basics covered, there are a number of ways you can customize your experience in not only achieve your professional goals, but also to get more out of LinkedIn.

via 12 LinkedIn secrets to supercharge your social networking | Articles.

Used properly, social media outlets can help drum up new clients

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In many quarters, it’s taken as an article of faith that any business can benefit or even prosper from a presence on such social media outlets as Facebook, Twitter and LinkedIn. Is that true for solo law practitioners? It can be, but as with any marketing device, only when it’s used properly.

Whatever the case, it’s certainly true that solos are giving these outlets a chance. According to a 2011 American Bar Association survey of solo attorneys, 62 percent used LinkedIn for professional purposes last year, while 22 percent used Facebook and only 6 percent used Twitter.

Are they getting new business from all that activity? It probably varies from user to user, but many observers feel that social media can be used by solos to turn contacts into clients.

via Used properly, social media outlets can help drum up new clients – Solo Contendere.

Should professional service firms use Facebook, Twitter?

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Is social networking a waste of time or indispensable? Whatever your view, social networking isn’t going away.

Professional services providers should understand social networking’s potential for both positive and negative impacts on their personal and professional presence and business development efforts.

via Should professional service firms use Facebook, Twitter? – Denver Business Journal.